AdWords Requires Phone Number Verification For Approval

Comments Off in Google: AdWords
April 2, 2015


The new AdWords’ call-only campaigns have been added and it needs phone verification with the associated phone number of your advertising business. Google already declared that they are rolling the phone verification from June 2015 to all location and call extension phone numbers.

You can find the unapproved phone numbers in the tab “Ad extensions” as “Unverified phone” or “Unverified”.

For phone verification, follow one of the following steps:

  • Use the phone number in the website extension list.
  • Link between Google Webmaster Tools accounts and AdWords.
  • Add conversion code snippet of AdWords in your ad to your landing page.

After June 2015, ads containing the phone numbers without proper verification will be condemned.