After SEOs Complaints Google Is Changing Links for Car Insurance

Comments Off in Google: Web Search
March 9, 2015


Google has launched the comparison ads for auto insurance and they announced that they would use the rich anchor text keyword links in their search results for the comparison portal for old credit card and new auto insurance. “Link scheme” are the white large-scale keywords for article marketing with rich anchor text links considered by Google. However, SEOs saw that they were using keyword rich anchor text to manipulate their organic search algorithms.

Google did not noticed about the rich anchor text included links but changed after reporting.

The screen shot from after and before of the changing links:

The “car insurance” and “credit card” anchor keywords were used in the previous screenshots:


After removing the keywords of the screenshot:


Google has done some violation in their own guidelines and in the end got themselves penalized in the search results.