56% Non-Brand AdWords Clicks Are Conquered by PLAs in RKG Report (Q4)

Comments Off by in Microsoft: Bing Ads, SEM Tools
January 27, 2015

Google product listing ads (PLAs) is initiating more visitors for the retailers and it got 30% overall Google search ad clicks including 56% non-brand clicks according to RKG Report in recent times. This report deals with large-volume retailers mainly. In 2014, Google gave more importance on PLAs for serving them organic listings rather than restricting to the right bar. On the other hand, retailers tried to impulse ROI endured promising than the non-brand text ads. In Q4, PLAs were 130% higher Read more […]

Tags:
Read More

AdWords Tips: Secret Keyword Checklist For AdWords Success Practiced By A Former Googler

Comments Off by in adwords, Channel: SEM, SEM Tools
January 25, 2015

It would be the great to know the simple secrets of being successful in AdWords. In an expert view, you can easily answer it within a minute that you need an efficient management methodology and keep following the process strictly. These two follow a former Googler, Frederick Vallaeys’s opinion on the success in AdWords. You can check the keyword checklist provided by him what he strictly follows for his own AdWords campaigns. What Would Be A Successful AdWords Campaign? To move in next Read more […]

Tags:
Read More

Gender Customization Is Available Now In Pinterest Search

Comments Off by in SEM Tools
January 24, 2015

Pinterest has set its search system guided by gender. The search depends on the gender of the user in Pinterest now! This change will lead to increase more men of this network. This is essential for Pinterest to increase men because according to comScore, 71% users among total are women until December. The change in gender-customized search of Pinterest has been confirmed on Marketing Land and Pinterest. They claimed that different searches of thousands in number are customized now by gender. Read more […]

Tags:
Read More

Google Analytics Enables Automatic Currency Conversion in AdWords Now

January 24, 2015

Google has declared yesterday that AdWords and Google Analytics will go for same currency and thus automatic currency conversion will be enabled in AdWords. This will make a milestone for monitoring the cost data in different currencies in AdWords than Analytics. Cost data- cost, CPC and ROAS can be automatically converted and Google Analytics will help you out in comparative cost data from AdWords. The easy access to currency conversion and comparison will lead to an easier life. Google Read more […]

Tags:
Read More

Check New Bid Preview Tool Of Bing Ads For Monitoring Changes Of Bid In Real Time

Comments Off by in Microsoft: Bing Ads, SEM Tools
January 23, 2015

Bing Ads has reached at a great level after introducing the new tool for monitoring the changes of bid in real time. New Ad Preview and Diagnostics tool will help you to estimate the impact of bid changes over time. When the bids are too low, the ads will not be delivered showing an icon for low bid in the tool. “Bid Too Low” message will be displayed against the icon.   Get Preview of Different Bids Results You can add bid manually or suggested by Bing Ads from the suggestion Read more […]

Tags:
Read More

Google’s Interface Has been Found in Bing’s Testing!!!

Comments Off by in Google: Web Search, SEM Tools
January 23, 2015

After Yahoo, Bing has also been seen practicing the same search design interface as Google! The early days of this week, Yahoo has tested a similar search design style like Google. Ruben Gomez has found the interesting test on Bing using the same design for Google yesterday. The screenshot of Bing Design Test: The screenshot for common user of Bing Search Engine: Live Google Result are shown in the screenshot: The instructive video walk-through for Bing Test by Ruben Gomez. Read more […]

Tags:
Read More