Context Is The Future of Search Engines

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April 13, 2015


For the continuous growth of mobile phones, more apps are developed and more Smartphones are being bought. And the growth of “app store optimization” businesses is increasing day by day and new services are also increasing around optimizing for mobile.

But what is done on their phones exactly by the others? Is mobile SEO just going to make use of the signals and about “chasing the algorithm” we learn through testing similar to conventional SEO? On the other hand, is there something larger that we are missing?

I have to hark back myself as I write this that, I am the minority and that the bulk of the users are not “technically minded” as myself or my internet-obsessed peers. I use to search by the app stores to discover what’s fresh. I search my RSS feeds, tech sites, but the other tech reporters to see what’s changed in the market on social media.

Although some reports might say, but in society the average user does not perform in this way. Rather, they wish information spoon-fed to them and looking for simplicity. In fact, they don’t The desire to search at all actually the data recommend that they aren’t exploring the entire that much on their phones to start with:

With an Android Smartphone the average person is using it from a browser, to search the web, only 1.25 times per day.

What People Do On Smartphones And Don’t Do


Not all the users but about all users use apps with their phones. Furthermore, they are engaged in social media, communications, playing games. However, most consumers are not doing frequently and allow alone within the app store in conducting pursuits. They don’t fundamentally search to get new ones that solve a prerequisite, but they mention that users are more interested  in the effectiveness of the apps, what they contain.


Solution For The Problem Related To App Discovery

When people want the information manually, then contextual understanding is about providing the information. Distribute what they will likely desire at that exact moment and eradicates the tough work for them. As, for example; I am a regular user of Get Taxi and Uber but what can I do when I stay in a town wherever neither of those apps work? I can either call a taxi or find a similar app, though it’s unlikely that I am going to begin searching the app store and pull out my phone exactly then. Based on my behavior, location, and/or other factors the discovery engine of contextual app would explain for that by algorithmically proposing relevant apps to me by connecting that gap with it.

However, this understanding of context is able to span far away from apps.

Addition Of Context To Search

Nowadays using our social doings and search history Google has been personalizing search for a year.  However, this is, inadequate to do with Google products. Tracking the calories consumed on a phone app, just imagine for a second you are on a strict exercise schedule. When you do a search for recipes Google may find this useful information. Through the calorie limit that you set, the outcomes could be obstructed. However, Google could show various recipes at different times of days to assist you attain your weight loss goals and could struggle to recognize your common eating habits.

Thinking Beyond Search

Limit this app to such a mistake, when the industry discussion about context. To work with it truly, it is required to contain other parts of our daily actions for it. After you seek out the Netflix histories when there is difficulty in paradise  or for “bachelor party favors” you can see the suggestions on Amazon. Sometimes the results can be inappropriate but it is not a true indication of your interests and startling. Behind it needs to be extra contexts.

Google Now Is Not Necessarily Integrated But Contextual

Into the world of perspective Google has been placed into a greater extent. Occasionally, the incorporation can be so extreme seamless it’s alarming. Take for instance, like flights how Google can scan your email for different information.

I was supposed to take my mother to the airport when she was visiting us from abroad approximately 6:30 p.m. for her 11:00 p.m. flight and waiting to find out a notification on my phone about her flight was delayed.

Therefore, I said to Mom in a casual way that her flight had been late. Then she asked me how did I know.  I answered her, it was very natural that my phone just told me and I responded.

In addition, a part of my consideration, please Google, get out of my life!” But it was really a supernatural incident thought by the more technically knowledge part.


Contextual Understanding Travels To All

A step more, can take the example. Let’s say, to give discounts to the airport bar my phone had found a system- or in the flight cancellation event, using Hotel Tonight   a likely hotel appreciation or a related app?

The opportunities are continuous. Across the apps it’s just about matching and mixing permissions and create program sufficient smart to perform that.

Allow me various instances:

Navigation And Travel

Then I will be traveling by various factors while I rotate my phone on, Waze understands (or predicts).


To some extent Waze does utilize predictive knowledge through ads they show when you stop but there is an important amount of personalization to upsurge in the room. To predict the chances are unlimited I will perform after that and connect me by my friends with the network.


Serving of Wearable Technology Ads In Context

The Fitbit tracks my sleep, speed, walking distance, calories burned and other different components. This type of unbelievable data could extensively enhance my mobile experience.


When the data informs Google that I had failed to notice my bus, an awful night’s sleep, about a nearby local coffee house to make a decision to provide me a coupon to get a cup of coffee free in the door. By utilizing the data, my phone can predict where I am positioned geographically, and how quick I am moving. Then it could recommend a restaurant close to me and similar based on my eating habits, the way I am driving and based on the time of day but the restaurant is new to me.


Helping Relationships

Based on my relationship status, Facebook can recognize about my wife. In addition, my phone has the talent to “always listen”. SoundHound is an app for song recognition. That can give the signal and remind me to send flowers to my wife. Just dream I am out and a definite song ringing up which played at our marriage.



A Rainy Day Solution

Let’s articulate at the county fair, I have a family trip plan. As fate would have it, the storms begin rising and falling in. By knowing this I might get suggestions keeping me one step forward of the crowd and for different plans for internal.


The Future Is Around the Corner

Right now we notice this happening in silos so I don’t believe this is so far away. Around our lives now Google is providing extra context and some apps are being smarter. Nevertheless, this combination hasn’t totally happened. Before someone comes to a judgment to utilize this data to effectively make “a decision engine” for the end users and it will only be a matter of time. So, this contextual understanding is only the matter of time and it is the future. Today we know the dynamic search engine will be extensively changed in the future. Understanding of user performance online and offline is the future headache. May be, with the internet the future of optimization has nothing to do at all. However, they can help in shaping their behavior, the whole thing to do with optimizing the user’s proficiency, which will eventually influence everything.