Google Analytics Enables Automatic Currency Conversion in AdWords Now

January 24, 2015


Google has declared yesterday that AdWords and Google Analytics will go for same currency and thus automatic currency conversion will be enabled in AdWords. This will make a milestone for monitoring the cost data in different currencies in AdWords than Analytics.

Cost data- cost, CPC and ROAS can be automatically converted and Google Analytics will help you out in comparative cost data from AdWords. The easy access to currency conversion and comparison will lead to an easier life.

Google Analytics will set the exchange rate at the middle of the selected date range. Thus, a period from January 6 to 20, it will be converted into AdWords cost data from January 13 in your Google Analytics account.