PLA Product Target Data Will Be Live For Downloading Before March 23

Comments Off in Google: AdWords
January 29, 2015


For PLA (Legacy Product Listing Ad), the product target data will no longer live with the old feature. Google has already confirmed that the auto target tab will not hold the product target data after 23 March. Therefore, the shopping campaigns will be changed and will be rooted newly.

After the announced date, product target data will not available for older campaigns, but he PLAs performance data for general level will live for the campaigns. In addition, the ad group data tab is also removed but not deleted!


Go for downloading the PLA campaign performance to track your older data record. You can get this from AdWords or the web UI before 23 March.