56% Non-Brand AdWords Clicks Are Conquered by PLAs in RKG Report (Q4)

Comments Off by in Microsoft: Bing Ads, SEM Tools
January 27, 2015

Google product listing ads (PLAs) is initiating more visitors for the retailers and it got 30% overall Google search ad clicks including 56% non-brand clicks according to RKG Report in recent times. This report deals with large-volume retailers mainly. In 2014, Google gave more importance on PLAs for serving them organic listings rather than restricting to the right bar. On the other hand, retailers tried to impulse ROI endured promising than the non-brand text ads. In Q4, PLAs were 130% higher Read more […]

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