Time For Addressing Mobile SEO Has Come!

Comments Off in Channel: SEO, SEO Blog
January 25, 2015

It is rumored that the year of mobile has begun and I have found revolution of mobile traffic for marketers. Walmart also reported that they got about 70% traffic by mobile users during thanksgiving and Target reported having about 60% mobile traffic. Not only the eCommerce sites, B2B, B2C, and other non-profit sites are very prospectus for mobile traffic.

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Do You Prioritize Mobile Compatible Design For Your Site?

I have observed that I got more than 600 mobile organic traffic last year and it was out of my imagination. Most marketers are not aware of this statistic for their site, but currently the organic mobile traffic is rising. I am concerned for conversion of my site for increasing mobile traffic. Are you concerned for your site?


Investigate The Organic Mobile Traffic

You can get the organic search result from Google Analytics for mobile traffic by altering the preset report of GA.

  • Follow: Audience >> Mobile > >Overview (Google Analytics profile report in the left side navigation).
  • Select Secondary Dimension (Under Acquisition)>>Medium (separate traffic by channel).
  • Choose Advanced for filtering non-organic traffic and create filter by choosing Containing, Medium and typing organic. In the below screenshot I have chosen a second filter with Containing, Device Category and typing desktop.

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  • You need to change the range for dates to compare for many years.

Now it will provide the filtered result showing organic mobile traffic only. Your site might provide the data on organic mobile traffic growth for comparing the results year over year. The growth trend over time can reveal the things, which need more importance.


Check Google’s View Whether Your Site Is Mobile Friendly Or Not

You can simply check your site from a mobile phone and recently Google is adding, ““mobile-friendly” label for the sites fulfilling the requirement of being a mobile-friendly site.

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If your site is not showing the label, you can check your site using “Google Mobile Friendly Test Tool” to find out quickly how to meet up the mobile-friendly requirements of Google.

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Remember The Conversion

Marketers prefer conversion of traffic and in mobile; it is little bit more difficult than in desktop. Before the conversion check, whether your site is mobile-friendly or not. Check your previous set of goals and report in Google Analytics for getting the conversion rate from organic mobile traffic.

Follow as below steps to compare between conversion rates with your desktop:

  • Go to Audience >> Mobile > >Overview (Google Analytics profile report in the left side navigation).
  • Select Secondary Dimension>>Medium (separate traffic by channel).
  • Choose Advanced for filtering non-organic traffic and create filter by choosing Containing, Medium and typing organic. In the below screenshot I have chosen a second filter with Containing, Device Category and typing tablet.

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Hence, the report will now demonstrate the organic traffic from your mobile and desktop. It has been seen that mobile made 10% more organic site traffic in the last year. So, it is needed to do some more research.


Prioritize The Most Help Needed Conversion

You need to prioritize the most help needed conversion first but how can you choose that one for mobile? Two approaches might help you out:

  • Prioritize Company’s importance basis conversion.
  • Prioritize Users’ basis conversion on highest mobile traffic.

For the first approach, you need to find out which pages you need to prioritize and for the second one, you need to find the area where most traffic is from mobile. To have the level of granularity using Google Analytics you have to set for custom reports, as it does not provide three-dimensional report.

For a custom report preparation-

  • Click on the “Customization” from the top navigation.
  • Open a new custom report as below.
  • In the below screenshot, using organic search for traffic from mobile devices was set for the reporting:

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The report provides the interesting data as below:

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The data found from the analysis will help you out to convert the important pages, which needs more prioritization. Get the pages, which need fast conversion for mobile friendly browsing and start the conversion efforts from there.


Solutions For Long Forms Or Lead Generation

If you have long form on the website, it will be a great problem for the mobile users to write a lot. Who wants to type a great data on that tiny screen? Therefore, make the decision whether you need to have all the fields of the form or you can remove some of them to make it mobile user-friendly. If you need all of them, then you can have only two solutions to make it simple.

You can get the Google Autocomplete for completing the form and for the checkout forms also. You can check out the guidelines for Google developers, enabling the autocomplete feature. In addition, users with Chrome browser can easily complete a long form without typing all the data.

Social login options can be another great solution. Facebook or LinkedIn, etc. like social media button can complete personal information fields like the Google’s autocomplete feature. By clicking the button, it will be associated with the social media and easily fill a long form effortlessly!

These buttons are simple to implement and you can get more data from the users to make your database reach. Gigya is such a service to simplify the whole implementation process.

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